How to name your design (we won't rename it for you)

The name you give a design is not decoration. It is the product title in our shop, the text Google reads, the words a customer searches for, and — in the wrong circumstances — a legal problem. It is also permanent in one important sense: we don't rewrite designers' names. Your work, your title. That is a rule, not an oversight, and it puts the whole weight of this page on you.

What a good name does

It says what the thing is, in the words a stranger would use.

• "Emerald Nebula Wolves" — a person can picture it, and someone searching for wolf art can find it.
• "Untitled 47" — nobody is searching for that.
• "My Best Work Yet" — same problem, plus it tells the customer nothing.

The test is simple: if you had never seen this design and wanted to find it, what would you type? Put those words in the name.

Two or three words of substance beats a keyword salad

Marketplaces train people to stuff titles: "Dog Lover Gift Tee Funny Dachshund Shirt Cute Puppy Present Birthday Idea". This makes a title unreadable and, on Google Shopping, actively hurts — our product data has to look like a description of a product, not a bid for attention.

Aim for something a human would say out loud. Two to five words, describing the subject and, where it matters, the treatment: "Polka Dot Dachshund", "Watercolour Lotus", "Corgi Butt Parade".

Names that create legal problems

A rocket drawing is yours. The same drawing named "NASA Retro Mission" is a trademark issue — Google's systems read titles and treat a brand name as a claim of association. In July 2026 we had to strip brand names out of dozens of titles across seven languages, and the reason was exactly this.

Do not put in a title:

• Brand names: NASA, Disney, Pixar, Nike, Supreme, Barbie, Marvel.
• Character names owned by someone: Pikachu, Mickey, Elsa, Batman.
• Event and league marks: World Cup, FIFA, Olympics, Champions League.
• Real people's names.

The rule extends to "inspired by" and "style" constructions. "Ghibli-style forest" is a brand name in a title. "Painterly forest spirits" is a description of your art.

Practical rules for a series

If you are making a collection — one breed per design, one plant per design, one city per design — decide the pattern once and hold it.

• Keep the distinguishing word first: "Doberman Loyal Heart", "Beagle Loyal Heart".
• Don't repeat the collection name in every title if the collection exists as a collection; the page already says it.
• Make each name specific enough that two designs in the series never sound interchangeable. If you have three Dobermans, the names have to do the work of telling them apart — that is the customer's only clue on a listing page.

Description

Where a description is asked for, write about what is actually in the image — colours, motifs, mood, who it suits — not about the breed, the theme or the concept in general. A description that would fit any design of this subject is a description that helps nobody choose yours.